I realize one needs to be careful with this approach, for diverse people have diverse interests and concerns, but generally speaking I try to write about things that I would want to read about. I have often thought it would be fascinating if a working illusionist were to write about aspects of his show that

  Remember that costuming is not about being the “best-dressed” person at an event. It is about being interesting. Your first goal is to dress in a manner that makes people want to know who you are and what you do. Credibility is an important issue relating to costuming. In the quest to be interesting,

  I have worked with the demonstrator in our magic store at the Grand Magic Theater and taught him how to present various simple magic tricks.  These are tricks we sell to the general public, so they are not expensive nor what some might view as “high level” magic.  Nevertheless, when done properly, they are

At our recent ADVANCE conference in Canton, Ohio, we spent part of a session talking about common mistakes made by gospel magicians.  The purpose in this was not to be critical, it was to point out pitfalls to be avoided. A comment that garnered special interest was this:  “It is not better to beg forgiveness

There are two ways to view this routine.    It is perfect for magic shows performed for women’s events such as a Mother-Daughter Banquet or Ladies Luncheon.  (Make a note to remember the routine for such a purpose.  You may need it in days to come!)   It is easily adaptable.  To use it for

What happens? The audience is shown a metal cup and a small ball.  There is a small decorative box on the table as well.  Someone in the audience is selected to take part in a guessing game.  The person remains in his or her seat and reacts to the magician as the game is played.

Getting More Shows Determine that you will get repeat business and referrals.  This means, work on the quality of your show.  Constantly make it better. Think about marketing yourself in three stages:  Local first, regional second, national third.  Start local.  Too many are trying to reach the world without being known in their home town. 

  Originally published in “Seeing Truth Magazine” This post isn’t written to share the secrets to tricks or the setup for routines. Instead the purpose is to offer ideas about effects that can easily be adapted to programs centered around the birth of the Lord Jesus Christ. Most of these tricks will be items that

There are many things that go into great promotional materials.  Here are three key things that you should consider when putting together your promo package.... 1. Emphasize what the show will do for the customer.  Far more important than your credentials, or how great the show is, is promoting the benefits that come to people

    Advertising and Promotional Materials A reason why I am anxious to get the running order and preliminary script for a new show ready as soon as possible, as we discussed in previous issues of Grand Magic, is it affects our advertising.  Advertising and promotion should not be left until the last minute.  I