David and Teesha Marking Plan

— File Download —

Marketing Plan
Manuscript Help
Bulletin
Picture Set 1
Picture Set 2
Laflin Family Photos

— Promotional Calendar —

6 Weeks Out (or as soon as the event is booked):

  • Get access to all files from David

  • Connect with David to go through full marketing plan, strategy, and event information.

  • Create website landing page and link for event registration on your church website (If applicable)
    • This is the link you will send out for people to register and/or purchase tickets for the event. (if necessary)
    • Please make link as clean as possible. Link example: mychurchname.com/illusionist

4 Weeks Out:

  • Create A Facebook Event
    • Communicate clear action step in description (Head to our website to grab your tickets)
    • Use David-and-Teesha-1.jpg for cover photo.

  • Have your Lead Pastor make an announcement from the stage.
    • Communicate clear action step in announcement (ex: Head to our website to grab your tickets)
    • Start with why. Cast vision on why this event with David and Teesha is bigger than just an event. This is a chance to reach people.

  • Place event information in your bulletin and on-screen announcements, please keep the event information in these places through the day of the event.
    • Please use David-and-Teesha-1.jpg. (Everything has to look similar)

  • Send an email to groups and/or church database with event information and registration link
    (See Manuscript Help Document for example)
    • Send this out midweek to remind from weekend.
    • Include link to register.

Please ensure that all communication about the event (emails, announcements, etc) clearly communicates appropriate next steps for attendees.
This should be kept simple: “Head to our website to grab your tickets.”

3 Weeks Out:

  • Church/Organization pass out invite cards for people to give out to friends and family.
    • These are separate from tickets. They are just cards with info about the event that church members can give or leave places.
    • Even if they don’t use them to invite, they will serve as a reminder of the event
    • Include David-and-Teesha-1.jpg on invite

  • Send out a text message to your church database reminding them of the event (See Manuscript Help Document for example)
    • Include link in the text
    • Send this out midweek

  • Post about the event to your church social media accounts (Use Picture 1, See Manuscript Help Document for Caption 1)
    • Post midweek as a reminder from weekend announcements

Note: Please use images in Picture 1 across all platforms to create similarity in the first 3-4 week range.

2 Weeks Out:

  • (If Applicable) Start digital campaign on social media.
    • Run campaign on social media. (both Instagram and Facebook)
    • Make sure action step or link is to tickets/registration

  • Have your Lead Pastor make an announcement from the stage.
    • Communicate clear action step in announcement (ex: Head to our website to grab your tickets)
    • Remember to cast vision about why this event matters but make that action step plain and clear.

  • Social media accounts. (See Manuscript Help Document for Caption 2)
    • Post Picture 2 to all social media accounts.
    • Post midweek as a reminder from weekend announcements

  • Post a video to social media accounts of lead pastor inviting everyone to join them for the event. (This is a face they are familiar with)
    • The lead person is seen as an authority, their endorsement will go far!

1 Week Out:

  • Send out a final email about the event to your church database (See Manuscript help document, email 2)
    • Last Push
    • Action Step and Link clearly available

  • Remember to cast vision about why this event matters but make that action step plain and clear.

  • Post Laflin Family Picture to all social media accounts (See Manuscript Help Document for Caption 3) or (David creates personal video addressing church and specific audience)
    • Post later in the week on Thursday or Friday

Notes:

1) The goal is to reach people physically, digitally, and personally.
Example (stage announcement, instagram reminder, invite personally from friend)

2) We have found that no matter how much and how enthusiastically a Children’s and/or Family Pastor announces the event and says it is for the entire family, most of the time people will still assume it is just for kids or people with kids. When the Senior/Lead Pastor makes the announcement people are much more likely to tune in and understand that this event is really for everyone. An endorsement from your pastor is very important!

3) Action steps are key! Always call on the action step.

4) The majority of people do not read descriptions all the way through. Feel free to add a date to the picture using photoshop or other programs. Please send to me first for approval before posting or using on material, thank you!

5) If possible, consider tracking how people hear about your event. You can do this on your website where people register for the event. This way, you can see what marketing was most successful!